BOYBYHER is the distinctive basic wear concept that is about keeping the balance between feminine and masculine with its use of cuts and colours. The over sized design creates that easy to wear tomboy feel whilst the pastel colour palate adds the womanly touch.

BOYBYHER is designed for the everyday women, or man, allowing them to add their own individual style and personality to these timeless basic pieces.

Ethically made in Indonesia, committing to sustainable manufacturing. Personally picked and packed from their Melbourne base.

BOYBYHER was created by Aisha Jade, born and bred in Mount Maunganui, New Zealand. Aisha lives by the saying “Less is more” when it comes to her fashion style. Her vision for the label developed over the years through her love for embracing mens fashion, styling it and making it her own. The thought of creating a collection that screams comfort, style and understated sex appeal is exactly what BOYBYHER is all about!